SYLLABUS OF MAJOR PAPERS COMPUTERIZED ACCOUNTING & DIGITAL MARKETING

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 B. COM. SEMESTER-II

SYLLABUS- COMPUTERIZED ACCOUNTING

PAPER – 3


UNIT-I


Introduction: Meaning and benefits of Computerized Accounting, Introduction To Computers(Elements, Capabilities, Limitations Of ComputerSystem). Introduction To Operating Software,Utility Software And Application Software.


UNIT-II

Accounting Information System {AIS}: Meaning and introduction of Accounting Information

System (AIS), Users of Accounting Informations and their Needs. QualitativeCharacteristics of

Accounting Information. Role of AIS in Management Information System (MIS).


UNIT-III

Computerised Accounting Systems: Computerized Accounts by using any popular accounting software: Creating a Company; Configure and Features settings; Creating Accounting Ledgers and Groups; Creating Stock Items and Groups; Vouchers Entry


UNIT-IV 

Generating Reports: Cash Book, Ledger Accounts, Trial Balance, Profit and Loss Account, Balance Sheet, Funds Flow Statement, Cash Flow Statement Selecting and shutting a Company;Backup and Restore data of a Company.



Suggested Readings:

1. Computerized Accounting System For B.Com. by Ajay Sharma and Manoj Bansal

2. Computerized Accounting System by Neeraj Goyal and Rohit Sachdeva

3. Computer Based Accounting by C Mohan Luneja, Sandeep Bansal and Rama Bansal

4. Robert N Anthony, David Hawkins, Kenneth A. Merchant, Accounting: Text and Cases.

McGraw- Hill Education.

5. Charles T. Horngren and Donna Philbrick, Introduction to Financial Accounting, Pearson Education.

6. J.R. Monga, Financial Accounting: Concepts and Applications. Mayur Paper Backs, New Delhi.

7. M.C.Shukla, T.S. Grewal and S.C.Gupta. Advanced Accounts. Vol.-I. S. Chand & Co., New Delhi.

8. S.N. Maheshwari, and. S. K. Maheshwari. Financial Accounting. Vikas Publishing House, New

Delhi



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B. COM. SEMESTER-IV

SYLLABUS- DIGITAL MARKETING

PAPER – 3


UNIT-I


Introduction of the digital marketing, Digital vs. Real Marketing, Digital Marketing Channels,

Creating initial digital marketing plan, Content management, SWOT analysis, Target groupanalysis.


UNIT-II


Web design, Optimization of Web sites, MS Expression Web, Creating web sites, SEO

Optimization, Writing the SEO content, Writing the SEO content, Google Ad Words- creating

accounts, Google Ad Words- types.


UNIT-III

Introduction to CRM, CRM platform, CRM models, CRM strategy, Introduction to Web analytics,

Web analytics – levels, Introduction of Social Media Marketing, Social Media Marketing plan,

Facebook Ads, Creating Facebook Ads, Ads Visibility, Business opportunities and Instagramoptions, Optimization of Instagram profiles, Integrating Instagram with a Web Site and other socialnetworks, Keeping up with posts.


UNIT-IV

Creating business accounts on YouTube, YouTube Advertising, YouTube Analytics, E-mail

marketing, E-mail marketing plan, E-mail marketing campaign analysis, Keeping up with

conversions, Digital Marketing Budgeting - resource planning, cost estimating, cost budgeting, costcontrol.


Suggested Readings:

1. Chaffey, D, F.E. Chadwick, R. Mayer, and K. Johnston (2015). Internet Marketing: Strategy, Implementation,

and Practice. Pearson India

2. Frost, Raymond D., Alexa Fox, and Judy Strauss (2018). E- Marketing. Routledge

3. Gupta, Seema (2018). Digital Marketing. McGraw Hill Education (India) Private Ltd.

4. Kapoor, Neeru. E-Marketing, Pinnacle learning

5. Kotler, Philip, HermawanKartajaya, and Iwan Setiawan (2017). Digital Marketing: 4.0 Moving from

Traditional to Digital. Pearson India

6. Ryan, Damian and Jones Calvin (2016). Understanding Digital Marketing: Marketing Strategies for engaging

the Digital Generation.

टिप्पणियाँ

एक टिप्पणी भेजें

इस ब्लॉग से लोकप्रिय पोस्ट

RESEARCH TOPICS IN SOCIOLOGY

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चित्र
  RESEARCH TOPICS IN SOCIOLOGY Effects of divorce on children How cross-racial adoption affect children and society? To what extent should parents influence a child’s behavior? How does dingle parenting affect a child? Social programs for children who experience difficulties in communication with parents The changing landscape of gender norms: a sociological perspective on gender identity in modern society. The evolution of the modern family: a sociological investigation into changing family dynamics. Is it possible to raise a healthy child in an unconventional family? Peculiarities of parenting at LGBT families Gender studies for children: should children learn it from childhood or is it too much? Social success middle-class children achieve Sociology of familes and marriage The work of nannies and expectations of employers How to give up helicopter parenting? How did international marriages change within time? How did international marriages influence the national consciousness of th
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PAPER-BUSINESS ORGANISATION QUESTION BANK

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चित्र
 PAPER-BUSINESS ORGANISATION QUESTION BANK 1-किसी व्यावसायिक संस्था की स्थापना करते समय किन किन बातों का ध्यान रखा जाना चाहिए? (What are the things to be kept in mind while setting up a business organization?) 2-व्यावसायिक पर्यावरण के विभिन्न घटकों का वर्णन कीजिए।(Describe the various components of business environment.) 3-संयुक्त स्कन्ध कंपनी से आप क्या समझते हैं? एक संयुक्त स्कन्ध कंपनी की स्थापना के संबंध में विभिन्न औपचारिकताओं का वर्णन कीजिए। (What do you understand by Joint Stock Company?  Describe the various formalities regarding the formation of a Joint Stock Company.) 4-संयन्त्र अभिन्यास से आप क्या समझते हैं? इसके उद्देश्य क्या है? संयन्त्र अभिन्यास के विभिन्न प्रकार बताइए। What do you mean by plant layout? What are its objectives? Explain various types of Plant Layouts. 5- व्यावसायिक संगठनों के विभिन्न स्वरूपों का संक्षेप में वर्णन कीजिए। (Briefly describe the various forms of business organizations.) 6-व्यवसाय, पेशा, उद्योग तथा रोजगार की अवधारणा को उदाहरण के साथ स्पष्ट कीजि
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What do you understand by business? Describe different types of business activities with examples.

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चित्र
 Questions -What do you understand by business? Describe different types of business activities with examples. Answer -Business refers to the organized effort of individuals or organizations to produce and sell goods or services with the goal of earning a profit. Different types of business activities include: 1. Production: Creating goods or services, e.g., manufacturing, farming, or software development. 2. Distribution: Moving goods or services from the producer to the consumer, e.g., logistics, transportation, or wholesaling. 3. Marketing: Promoting and selling goods or services, e.g., advertising, sales, or branding. 4. Finance: Managing money and investments, e.g., banking, accounting, or investing. 5. Human Resources: Managing employee relations, training, and benefits, e.g., recruitment, talent management, or employee engagement. 6. Research and Development: Creating new products, services, or processes, e.g., innovation, product design, or scientific research. 7. Operations: M
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