SYLLABUS OF MAJOR PAPERS COMPUTERIZED ACCOUNTING & DIGITAL MARKETING
B. COM. SEMESTER-II
SYLLABUS- COMPUTERIZED ACCOUNTING
PAPER – 3
UNIT-I
Introduction: Meaning and benefits of Computerized Accounting, Introduction To Computers(Elements, Capabilities, Limitations Of ComputerSystem). Introduction To Operating Software,Utility Software And Application Software.
UNIT-II
Accounting Information System {AIS}: Meaning and introduction of Accounting Information
System (AIS), Users of Accounting Informations and their Needs. QualitativeCharacteristics of
Accounting Information. Role of AIS in Management Information System (MIS).
UNIT-III
Computerised Accounting Systems: Computerized Accounts by using any popular accounting software: Creating a Company; Configure and Features settings; Creating Accounting Ledgers and Groups; Creating Stock Items and Groups; Vouchers Entry
UNIT-IV
Generating Reports: Cash Book, Ledger Accounts, Trial Balance, Profit and Loss Account, Balance Sheet, Funds Flow Statement, Cash Flow Statement Selecting and shutting a Company;Backup and Restore data of a Company.
Suggested Readings:
1. Computerized Accounting System For B.Com. by Ajay Sharma and Manoj Bansal
2. Computerized Accounting System by Neeraj Goyal and Rohit Sachdeva
3. Computer Based Accounting by C Mohan Luneja, Sandeep Bansal and Rama Bansal
4. Robert N Anthony, David Hawkins, Kenneth A. Merchant, Accounting: Text and Cases.
McGraw- Hill Education.
5. Charles T. Horngren and Donna Philbrick, Introduction to Financial Accounting, Pearson Education.
6. J.R. Monga, Financial Accounting: Concepts and Applications. Mayur Paper Backs, New Delhi.
7. M.C.Shukla, T.S. Grewal and S.C.Gupta. Advanced Accounts. Vol.-I. S. Chand & Co., New Delhi.
8. S.N. Maheshwari, and. S. K. Maheshwari. Financial Accounting. Vikas Publishing House, New
Delhi
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B. COM. SEMESTER-IV
SYLLABUS- DIGITAL MARKETING
PAPER – 3
UNIT-I
Introduction of the digital marketing, Digital vs. Real Marketing, Digital Marketing Channels,
Creating initial digital marketing plan, Content management, SWOT analysis, Target groupanalysis.
UNIT-II
Web design, Optimization of Web sites, MS Expression Web, Creating web sites, SEO
Optimization, Writing the SEO content, Writing the SEO content, Google Ad Words- creating
accounts, Google Ad Words- types.
UNIT-III
Introduction to CRM, CRM platform, CRM models, CRM strategy, Introduction to Web analytics,
Web analytics – levels, Introduction of Social Media Marketing, Social Media Marketing plan,
Facebook Ads, Creating Facebook Ads, Ads Visibility, Business opportunities and Instagramoptions, Optimization of Instagram profiles, Integrating Instagram with a Web Site and other socialnetworks, Keeping up with posts.
UNIT-IV
Creating business accounts on YouTube, YouTube Advertising, YouTube Analytics, E-mail
marketing, E-mail marketing plan, E-mail marketing campaign analysis, Keeping up with
conversions, Digital Marketing Budgeting - resource planning, cost estimating, cost budgeting, costcontrol.
Suggested Readings:
1. Chaffey, D, F.E. Chadwick, R. Mayer, and K. Johnston (2015). Internet Marketing: Strategy, Implementation,
and Practice. Pearson India
2. Frost, Raymond D., Alexa Fox, and Judy Strauss (2018). E- Marketing. Routledge
3. Gupta, Seema (2018). Digital Marketing. McGraw Hill Education (India) Private Ltd.
4. Kapoor, Neeru. E-Marketing, Pinnacle learning
5. Kotler, Philip, HermawanKartajaya, and Iwan Setiawan (2017). Digital Marketing: 4.0 Moving from
Traditional to Digital. Pearson India
6. Ryan, Damian and Jones Calvin (2016). Understanding Digital Marketing: Marketing Strategies for engaging
the Digital Generation.
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