SYLLABUS OF MAJOR PAPERS COMPUTERIZED ACCOUNTING & DIGITAL MARKETING

 B. COM. SEMESTER-II

SYLLABUS- COMPUTERIZED ACCOUNTING

PAPER – 3


UNIT-I


Introduction: Meaning and benefits of Computerized Accounting, Introduction To Computers(Elements, Capabilities, Limitations Of ComputerSystem). Introduction To Operating Software,Utility Software And Application Software.


UNIT-II

Accounting Information System {AIS}: Meaning and introduction of Accounting Information

System (AIS), Users of Accounting Informations and their Needs. QualitativeCharacteristics of

Accounting Information. Role of AIS in Management Information System (MIS).


UNIT-III

Computerised Accounting Systems: Computerized Accounts by using any popular accounting software: Creating a Company; Configure and Features settings; Creating Accounting Ledgers and Groups; Creating Stock Items and Groups; Vouchers Entry


UNIT-IV 

Generating Reports: Cash Book, Ledger Accounts, Trial Balance, Profit and Loss Account, Balance Sheet, Funds Flow Statement, Cash Flow Statement Selecting and shutting a Company;Backup and Restore data of a Company.



Suggested Readings:

1. Computerized Accounting System For B.Com. by Ajay Sharma and Manoj Bansal

2. Computerized Accounting System by Neeraj Goyal and Rohit Sachdeva

3. Computer Based Accounting by C Mohan Luneja, Sandeep Bansal and Rama Bansal

4. Robert N Anthony, David Hawkins, Kenneth A. Merchant, Accounting: Text and Cases.

McGraw- Hill Education.

5. Charles T. Horngren and Donna Philbrick, Introduction to Financial Accounting, Pearson Education.

6. J.R. Monga, Financial Accounting: Concepts and Applications. Mayur Paper Backs, New Delhi.

7. M.C.Shukla, T.S. Grewal and S.C.Gupta. Advanced Accounts. Vol.-I. S. Chand & Co., New Delhi.

8. S.N. Maheshwari, and. S. K. Maheshwari. Financial Accounting. Vikas Publishing House, New

Delhi



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B. COM. SEMESTER-IV

SYLLABUS- DIGITAL MARKETING

PAPER – 3


UNIT-I


Introduction of the digital marketing, Digital vs. Real Marketing, Digital Marketing Channels,

Creating initial digital marketing plan, Content management, SWOT analysis, Target groupanalysis.


UNIT-II


Web design, Optimization of Web sites, MS Expression Web, Creating web sites, SEO

Optimization, Writing the SEO content, Writing the SEO content, Google Ad Words- creating

accounts, Google Ad Words- types.


UNIT-III

Introduction to CRM, CRM platform, CRM models, CRM strategy, Introduction to Web analytics,

Web analytics – levels, Introduction of Social Media Marketing, Social Media Marketing plan,

Facebook Ads, Creating Facebook Ads, Ads Visibility, Business opportunities and Instagramoptions, Optimization of Instagram profiles, Integrating Instagram with a Web Site and other socialnetworks, Keeping up with posts.


UNIT-IV

Creating business accounts on YouTube, YouTube Advertising, YouTube Analytics, E-mail

marketing, E-mail marketing plan, E-mail marketing campaign analysis, Keeping up with

conversions, Digital Marketing Budgeting - resource planning, cost estimating, cost budgeting, costcontrol.


Suggested Readings:

1. Chaffey, D, F.E. Chadwick, R. Mayer, and K. Johnston (2015). Internet Marketing: Strategy, Implementation,

and Practice. Pearson India

2. Frost, Raymond D., Alexa Fox, and Judy Strauss (2018). E- Marketing. Routledge

3. Gupta, Seema (2018). Digital Marketing. McGraw Hill Education (India) Private Ltd.

4. Kapoor, Neeru. E-Marketing, Pinnacle learning

5. Kotler, Philip, HermawanKartajaya, and Iwan Setiawan (2017). Digital Marketing: 4.0 Moving from

Traditional to Digital. Pearson India

6. Ryan, Damian and Jones Calvin (2016). Understanding Digital Marketing: Marketing Strategies for engaging

the Digital Generation.

टिप्पणियाँ

इस ब्लॉग से लोकप्रिय पोस्ट

PAPER-BUSINESS ORGANISATION QUESTION BANK

हिंदुस्तान जिंदाबाद था, जिंदाबाद है, और जिंदाबाद रहेगा।

What do you understand by business? Describe different types of business activities with examples.