DIGITAL MARKETING MCQ COURTESY-GOOGLE
DIGITAL MARKETING MCQ
COURTESY-GOOGLE
Question 1
What's the biggest challenge for most businesses when going online?
A
Planning a budget
B
Developing a plan
C
Optimising a website
D
Defining a customer base
ANSWER-B Developing a plan
Question 2
When planning your website, what is one of the key things you should consider?
A
The order your products will appear on the site
B
What you want your customers to do on the site
C
How customers will interact with the site
D
What your customers want to see on the site
ANSWER-B What you want your customers to do on the site
Question 3
When you're building a business website, what purpose does a server have?
A
It manages your website
B
It hosts your website
C
It promotes your website
D
It secures your website
ANSWER-B It hosts your website
Question 4
Which are the first steps you should consider when constructing an online business strategy?
A
Understand the target audience
B
Change your mission statement to match the goals
C
Create goals and identify a USP
D
Define and segment your audiences
ANSWER-C Create goals and identify a USP
Question 5
You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?
A
Shopping bags
B
Blog content
C
YouTube
D
Social media
D Social media
ANSWER- Make it easy for people to find a business on the web
Question 6
When using a search engine, what is the name of a word or phrase somebody types to find something online?
A
Search phrase
B
Search term
C
Search query
D
Search word
ANSWER- C Search query
Question 7
What is the term we use to describe how search engines categorise each piece of content?
A
Listing
B
Crawling
C
Indexing
D
Ranking
ANSWER- C Indexing
Question 8
We use them every day, but what is the overall purpose of a search engine?
A
To position websites based on how popular they are
B
To display websites in a random order to increase site traffic
C
To ensure every business gets an equal number of site visits
D
To help the user find the most relevant answer to their query
ANSWER- D To help the user find the most relevant answer to their query
Question 9
There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate?
A
The quantity of links is important, not the quality
B
The quality of links is important, not the quantity
C
Links hidden within code on sites improves your SEO performance
D
Links hidden within images on sites improves your SEO performance
ANSWER- B The quality of links is important, not the quantity
Question 10
A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?
A
Helps your website stand out from the competition
B
Allows you to input lots of keywords so that you appear for all of them
C
Provides search engines with more consistent and clear information about what's on the website
D
Allows you to place sales promotion offers within the search results
ANSWER- C Provides search engines with more consistent and clear information about what’s on the website
Question 11
Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.
A
relevance
B
conversion
C
clicks
D
importance
ANSWER- A relevance
Question 12
Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?
A
It will help the ad stand out and encourage people to click it
B
It will guarantee the ad appears at the top of the search results
C
It will increase the amount of users across your entire website
D
It can increase the quality score of your ad
ANSWER- A It will help the ad stand out and encourage people to click it
Question 13
When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?
A
To see personal data about the person who bought from you
B
To understand what is working and what is not
C
To increase your budget to get more traffic
D
To advertise internationally more easily
ANSWER- B To understand what is working and what is not
Question 14
If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?
A
Website's homepage
B
Order confirmation page
C
Order form page
D
Contact us page
Reach more people locally, on social media or on mobile
ANSWER- B Order confirmation page
Question 15
When trying to promote your business locally, what three key bits of information should be present in your directory listing?
A
Business name, address, phone number
B
Personal name, business name, postcode
C
Name, PO box, freephone number
D
Business name, CEO, company registration number
ANSWER- A Business name, address, phone number
Question 16
When looking to promote your products and services locally, what are the benefits of using search engine ads?
A
Everyone uses search engines
B
You can target ads to a specific geographic area
C
You can target ads to specific genders
D
Search ads are cheaper than display adverts
ANSWER- B You can target ads to a specific geographic area
Question 17
Which of the following would be described as a good business goal to set for your social media campaigns?
A
Increase staff morale
B
Increase audience engagement
C
Increase customer satisfaction
D
Increase overall profit
ANSWER- B Increase audience engagement
Question 18
When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?
A
Paid advertising
B
Pay for followers
C
Follow all of your competitors' followers
D
Overuse hashtags
ANSWER- A Paid advertising
Question 19
With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?
A
Site speed and usability
B
Keywords and metadata
C
Image size and navigation
D
Site speed and visual appearance
ANSWER- A Site speed and usability
Question 20
When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?
A
Ask your audience what they search for when looking for similar products
B
Use the Google Keyword research tool or Bing Keyword research tool
C
Use a tool to harvest the keywords your competitors are using
D
Use all the usual keywords from your website in your advertising account
ANSWER- B Use the Google Keyword research tool or Bing Keyword research tool
Question 21
How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand's reach?
A
Paid
B
Owned
C
Earned
D
Published
ANSWER- D Published
Reach more customers with advertising
Question 22
What is one of the benefits of using templates for your email marketing campaigns?
A
You can reuse the same template
B
They are always free
C
You can duplicate the design of your website
D
Templates work better on mobile
ANSWER- You can reuse the same template
Question 23
When planning your display advertising, what does the word 'placement' mean?
A
The exact location of your ad on a particular page of a website
B
The size and position of your ad
C
The exact location of your ad on search engine results pages
D
The position of text within your ad
ANSWER- The exact location of your ad on a particular page of a website
Question 24
When advertisers run online ads that typically include an image for people to click on, it's called...
A
Search Engine Optimisation
B
Banner advertising
C
Display advertising
D
Webpage advertising
ANSWER- C Display advertising
Question 25
Which of the following is the most accurate analogy for a display advertising network?
A
A targeting option for publishers
B
A marketplace between online publishers and advertisers
C
A payments system for online ad campaigns
D
A targeting option for advertisers
ANSWER- B -A marketplace between online publishers and advertisers
Question 26
Which of the following is a key strategy for distributing your video content?
A
Share videos across all of your digital marketing tools
B
Pick one primary place to share your video content
C
Trust word-of-mouth to drive traffic to your videos
D
Send out a postcard to relevant mailing lists
ANSWER- A-Share videos across all of your digital marketing tools
Question 27
How can your business benefit from video without making one yourself?
A
Advertising on other people's videos
B
Commenting on other people's videos
C
Sharing other people's videos
D
Interacting with other people's videos
Track and measure web traffic
ANSWER- A- Advertising on other people’s videos
Question 28
When using analytics on your website, what do we mean by the term 'conversion'?
A
The act of a user coming from a certain geographical location
B
The act of a user spending a certain amount of time on the site
C
The act of a user meeting a specific metric
D
The act of a user completing a goal
ANSWER- D-The act of a user completing a goal
Question 29
In the world of analytics, the time the user spent on your site is considered which type of data?
A
Conversion
B
Clocking
C
Metric
D
Dimension
ANSWER- C- Metric
Question 30
What do website analytics allow you to do?
A
Set up advertising accounts to drive continuous improvement
B
Understand users' behaviour and improve the effectiveness of your digital marketing efforts
C
Interact with customers on your website to increase conversion
D
Predict your users' next move based on previous data
ANSWER- B- Understand users behaviour and improve the effectiveness of your digital marketing efforts
Question 31
When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?
A
Bid higher within your SEM advertising account
B
Find insights that can help you identify where to make improvements
C
Build better social media profiles
D
Run advertising in other countries around the world
ANSWER- B-Find insights that can help you identify where to make improvements
Question 32
What is the benefit of using digital data?
A
It can help you make informed decisions and improve online performance
B
Digital data is always 100% accurate
C
Digital data allows you to save money on offline analytics
D
Using digital data allows you to automatically reach more customers
ANSWER- A-It can help you make informed decisions and improve online performance
Question 33
How is a spreadsheet defined?
A
An interactive computer application for the organisation, analysis and storage of data
B
A static collection of related data tables that can be queried to locate specific fields
C
A tool for storing large amounts of numerical data, but not text-based data
D
A digital balance sheet to keep track of financial transactions
Sell products or services online
ANSWER- A-An interactive computer application for the organisation, analysis and storage of data
Question 34
Which of these is not a benefit for businesses using fully integrated e-commerce platforms?
A
Stock control
B
Integrated invoicing
C
The ability to track shipping
D
Automated complaints process system
ANSWER- D-Automated complaints process system
Question 35
When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
A
Build an online store with an integrated payment system
B
Set up a web-based money transfer software like PayPal
C
Invest in a new website platform
D
Use other platforms such as eBay or Etsy
ANSWER- B-Set up a web-based money transfer software like PayPal
Question 36
When trying to increase the product sales on your website, one way to achieve this is to_________?
A
send multiple follow up emails once a purchase has been made
B
show them remarketing ads with a variety of products
C
provide the customer with relevant suggested purchases
D
include a pop up on your website that they have to action before continuing
ANSWER- C-provide the customer with relevant suggested purchases
Question 37
If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?
A
SEM advertising
B
Social advertising
C
Retargeting
D
Email campaigns
Take a business global
ANSWER- C-Retargeting
Question 38
When looking to expand your business internationally on social media, what should you do first?
A
Treat all social media channels the same
B
Use popular phrases and memes for that area
C
Analyse platforms popular in that area
D
Not advertise at all, as other countries don't like social advertising
ANSWER- C-Analyse platforms popular in that area
Question 39
If you are looking to expand your company's presence online internationally, which of the following should you consider with regards to your online content?
A
Translated by an automated tool only
B
Translated but also locally adapted for the audience
C
Translated into the native language
D
Left the same, and not translated
ANSWER- B-Translated but also locally adapted for the audience
Question 40
Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.
A
accessible | supply chain | legal
B
affordable | supply chain | language
C
exciting | customers needs | currency
D
affordable | customer needs | legal
ANSWER- A-accessible | supply chain | legal
टिप्पणियाँ
एक टिप्पणी भेजें