DIGITAL MARKETING-SEMESTER II-- SYLLABUS
DIGITAL MARKETING-SEMESTER II-- SYLLABUS
PAPER-2-----------------MARKETING MANAGEMENT IN DIGITAL AGE
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Unit I-Introdiction to Information Technology, Application of Information Technology in Marketing Management,
Unit II- Information Technology as Advertising Tools, Digital Analytics, Competitor and Website Analysis,
Unit III- Role of Information Technology in Management Functions, Administration, Human Resource Development,
Unit IV-Public Relationship Management, Image Building, Branding
Unit V- Information Technology as Marketing Management Tool - Marketing Campaign Management, Performance Appraisal, Market search & Niche Potential, Digital Analytics, Competitor and Website Analysis,
Unit VI-Website Designing, Multimedia E-Commerce, Online Group Communication Tools & Techniques
Unit VII-General Introduction of Electronic Data Interchange and Electronic Payment Systems
Unit VIII-Modern Trends of Marketing Management -E-Commerce, E-Business, E-Trading, Direct & Networking Marketing etc.
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