ATN ACADEMY

  LIST OF PAPERS FOR STUDENTS OF B. COM. YEAR-1 SEMESTER-II OF S. M. COLLEGE, CHANDAUSI. A-MAJOR PAPERS:- 1-Business Management 2-Financial Accounting 3-Computorised Accounting 4-Essentials of E-commerce B-MINOR PAPER:- 5-FOR THIS, CONSULT WITH HEAD OF YOUR DEPARTMENT C-CO-CURRICULAR/COMPULSORY:- 6-First Aid & Health D-VOCATIONAL PAPERS:- 7-The subject you had taken in the first semester will remain the same but the paper and syllabus will be different. NOTE-FOR MORE AND VALID DETAILS, PLEASE CONTACT WITH COORDINATOR OF VOCATIONAL CELL OF YOUR COLLEGE.  (आपने जो विषय प्रथम सेमेस्टर में लिया था वही विषय रहेगा लेकिन पेपर और पाठ्यक्रम सिलेबस अलग होगा) नोट:-इस संबंध में और अधिक एवं वैध जानकारी अथवा विवरण के लिए अपने महाविद्यालय के वोकेशनल सेल समन्वयक से संपर्क करें।

 B. COM. - YEAR-1 - SEMESTER-II - COURSE-OFFICE MANAGEMENT & SECRETARIAL PRACTICES - SYLLABUS ************************************************* PAPER NAME- SECRETARIAL PRACTICES ************************************************* After completing the course, the student shall be able to: 1-Know about companies, their types, how they are formed, what important documents are necessary for companies for their governing and establishment.  2-Understand and acquire the skills for secretarial functions and proceedings of official Meetings. 3-Role of a Company Secretary, Directors and Chairman in Companies, Meeting Procedure. Understand communication process Understand the significance of oral communication in business context Write business reports and make presentations Learn to write business communication instruments like memorandum, minutes etc. Learn how to write report & presentation. ************************************************* SYLLABUS IN DETAILED ****************...

 VOCATIONAL SUBJECT- ADVERTISING, SALES PROMOTION AND SALES MANAGEMENT- SYLLABUS ##################################l Programme:------VOCATIONAL FOR GRADUATE Year: -----------------1-2  Semester:----------FIRST  to FOURTH Subject:-------------VOCATIONAL Course Code:-----TO BE DECIDED  Course Title: -----ADVERTISING, SALES PROMOTION AND SALES MANAGEMENT THEORY/PRACTICAL:--THEORY & PRACTICAL BOTH ################################## YEAR-1 *********SEMESTER-II*****PAPER-2 ################################## PAPER-2-------------------FUNDAMENTALS OF SALES PROMOTION AND SALES MANAGEMENT ################################## TABLE OF CONTENTS:- Unit I-Introduction of Sales Promotion, Sales Promotion Decisions, Sales Promotion Techniques, Sales Promotion Types, Sales Promotion Strategy, Components of Sales Promotion, Communication/Promotion Mix.  Unit II- Sales Management : Introduction, Evolution of Sales Function,  Sales Management : Positions, Sales Field Managem...

BA/B.SC/B.COM. - YEAR-I SEMESTER------II PAPER-------------2 COURSE----------VOCATIONAL SUBJECT---------DIGITAL MARKETING  SYLLABUS ################################## PAPER- NAME-----------------MARKETING MANAGEMENT IN DIGITAL AGE  ################################## Unit I-Introdiction to Information Technology, Application of Information Technology in  Marketing Management,  Unit II- Information Technology as Advertising Tools, Digital Analytics, Competitor and Website Analysis,  Unit III- Role of Information Technology in Management Functions, Administration, Human Resource Development,  Unit IV-Public Relationship Management, Image Building, Branding  Unit V- Information Technology as Marketing Management Tool - Marketing Campaign Management, Performance Appraisal, Market search & Niche Potential, Digital Analytics, Competitor and Website Analysis,  Unit VI-Website Designing, Multimedia E-Commerce, Online Group Communication Tools & Tec...

 B. COM.-SEMESTER-II- E-COMMERCE-DIFFERENT COMPONENTS OF E-COMMERCE  The technology and infrastructure used to develop the E-commerce application is the key to its success. The hardware and software must be selected in such a way that they can fulfill the needs of the E-commerce application. The following figure shows the components involved in E-commerce infrastructure. componentsofecommerce 1. Hardware:  A Web server hardware platform is one of the major components of the Ecommerce infrastructure on which the performance of the whole E-commerce application depends. While selecting Web server hardware, the software that will run on the server of the E-commerce transactions to be processed must be considered. The amount of the storage capacity and the computing power required depend on the volume of the E-commerce transaction to be processed. If the exact requirements are not known in advance, then the hardware configuration should be highly scalable so that they can be u...

B. COM. - SEMESTER-II - E-COMMERCE-MCQs on other topics of Computer System and Applications 1. Affiliate revenue is also called as _______. (a) Commission  (b) Brokerage  (c) Referral Fee  (d) Discount 2. Standards of EDI are decided by ______ (a) ASCII  (b) ANSI  (c) USA  (d) Government 3. ______ means converting readable text to unreadable text. (a) Conversion  (b) Decryption  (c) Encryption  (d) Decoding 4. ______ means converting unreadable text to readable text. (a) Conversion  (b) Decryption  (c) Encryption  (d) Decoding 5. _____ changes URL from http to https. (a) SSL  (b) SET  (c) E-COMMERCE  (d) M-COMMERCE 6. In ____ server-side authentication is compulsory. (a) SSL  (b) SET  (c) E-COMMERCE  (d) M-COMMERCE 7. An online retail store is called as _____. (a) Trader  (b) Retailer  (c) E-tailer  (d) Amazon 8. In _______, one consumer deals with another consumer. (a) C2C  (b)...

B. COM.- SEMESTER-II- E-COMMERCE-MCQs on Tourism and Tourism Management   1. The concept of value within tourism is to (A) provide good quality and more offers (B) develop company systems and process (C) help companies find ways to optimise the delivery of value (D) provide more information on tourist product Answer: (C) 2. The concept of marketing was evolved (A) after the production approach (B) after the economy Philosophy (C) prior to the sales approach (D) through the production, sales and then the marketing approach Answer: (D) 3. Cognitive dissonance is caused (A) during information research (B) during purchase (C) by post purchase conflict (D) by pre-purchase conflict Answer: (C) 4. Business philosophies can be identified within tourism sector as (i) Product oriented company (ii) Technology oriented company (iii) Market oriented company (iv) Sales oriented company The candidate has to find the correct answer according to the code: Codes: (A) (i), (ii) and (iii) are cor...

B. COM. - SEMESTER-II- MCQs On Stock Exchange Stock Exchange is a place where securities are traded (bought and sold) according to specific rules and regulations. These rules are formulated by regulatory bodies which oversee the trading activities in stock exchanges. The securities traded in stock markets are shares, debentures and corporate bonds. Public companies and government bodies issue these securities to investors through stock exchanges. The regulatory body in India for stock exchanges is known as the Securities Exchange Board of India (SEBI). Following is a list of multiple-choice questions and answers on the stock exchange to help students understand this topic: 1-Which of these is a function of the stock exchange? a-Role of an economic barometer b-Valuation of securities c-Encouraging investments and savings d-All of the above Answer: d 2-Which of these is the regulatory body for the capital markets in India? a. National Bank for Agriculture and Rural Development (NABARD) b...

B. COM. -SEMESTER-II- E-COMMERCE-MCQ ON E-Commerce and E-Governance (Q1) Invoice and payment are included in _______ phase of trade cycle.  Options:-   1) settlement   2) Presale   3) Execution   4) After sale   Answer :- settlement (Q2) License renewal is an example of e-governance.  Options:-   1) G2C   2) G2B   3) G2G   4) G2E   Answer :- G2C (Q3) M-commerce stands for ____________  Options:-   1) Engage Commerce   2) Electronic Commerce   3) Easy Commerce   4) none   Answer :- Electronic Commerce (Q4) ____________-is the process of baying and selling goods and service using electronic medium  Options:-   1) E-Commerce   2) M-Commerce   3) E-Commerce   4) Digital Signature   Answer :- E-Commerce (Q5) ___________Commerce has limited to business hours  Options:-   1) Traditional   2) Electronic   3) Digital   4) Web hosting   Answer :- Tr...

B. COM.-SEMESTER-II-E-COMMERCE- MCQ ON Electronic data interchange and E commerce  1. EDI standards are (a) not universally available (b) essential for B2B commerce (c) not required for B2B commerce (d) still being evolved Ans.: b 2. EDI requires (a) representation of common business documents in computer readable forms (b) data entry operators by receivers (c) special value added networks (d) special hardware at co-operating Business premises Ans.: a 3.  By Electronic Commerce we mean: (a) Commerce of electronic goods (b) Commerce which depends on electronics (c) Commerce which is based on the use of internet (d) Commerce which is based on transactions using computers connected by telecommunication network Ans.: d 4. For carrying out B2B e-Commerce the following infrastructure is essential: (ii) Corporate network (iii) Electronic Data Interchange standards (iv) Secure Payment Services (v)Secure electronic communication link connecting businesses   5. For carrying out B2C...

B. COM. -SEMESTER-II- E- Commerce MCQ With Answers 1. Enterprise 2.0 also known as _______ A. Social Business B. Social Enterprise   C. Web 2.0 D. Social Media Answer: Social Enterprise 2. Collaboration 2.0 is also known as ____. A. Social Enterprise   B. Social Collaboration C. Collaboration Commerce D. Collaboration Media Answer: Social Collaboration 3. Collaboration word is derived from latin word _______.   A. Collabrica B. Collaberance C. Collaboratio D. Collaboraze Answer: Collaboratio 4. Social networking is ________. A. Group-centric B. Individual-centric C. Organization-centric D. Society-centric Answer: Individual-centric 5. Social collaboration is ______. A. Group-centric B. Individual-centric C. Organization-centric D. Person-centric Answer: Group-centric 6. EC in EC Business models stands for ______ A. E-Connected B. Electronic Commerce C. Essential Commerce D. Electric Commerce Answer: Electronic Commerce 7. ________is part of the four main types for e-comme...

 E-COMMERCE-B. COM. SEMESTER-II FINANCIAL MARKET MCQS WITH ANSWERS 1. After the trade has been executed, the broker issues a Contract Note to the investor within _____. (a) 52 hours (b) 24 hours (c) 48 hours (d) 12 hours Answer (b) 24 hours 2. On this day, the exchange will deliver the share or make payment to the other broker, _____. (a) Pay-in day (b) Pay-out day (c) Transaction day (d) None of the above Answer: (b) Pay-out day 3. The mandatory detail that an investor has to provide to the broker at the time of opening a Demat account is _____. (a) Date of birth and address (b) PAN number (c) Residential status (Indian/NRI) (d) Bank account details. Answer: (b) PAN number 4. Identify the correct sequence of steps to be followed in the trading procedure at the Stock Exchange. (a) Opening a trading account and Demat account, Placing an order, Settlement of order, Execution of order (b) Settlement of order, Opening a trading account and Demat account, Placing an order, Execution of ...

 E-COMMERCE B. COM. YEAR-1, SEMESTER-II- MCQs on Computer System and Applications 1. Affiliate revenue is also called as _______. (a) Commission  (b) Brokerage  (c) Referral Fee  (d) Discount 2. Standards of EDI are decided by ______ (a) ASCII  (b) ANSI  (c) USA  (d) Government 3. ______ means converting readable text to unreadable text. (a) Conversion  (b) Decryption  (c) Encryption  (d) Decoding 4. ______ means converting unreadable text to readable text. (a) Conversion  (b) Decryption  (c) Encryption  (d) Decoding 5. _____ changes URL from http to https. (a) SSL  (b) SET  (c) E-COMMERCE  (d) M-COMMERCE 6. In ____ server-side authentication is compulsory. (a) SSL  (b) SET  (c) E-COMMERCE  (d) M-COMMERCE 7. An online retail store is called as _____. (a) Trader  (b) Retailer  (c) E-tailer  (d) Amazon 8. In _______, one consumer deals with another consumer. (a) C2C  (b) B2C...

 MCQ on Accounting Information System  PAPER- COMPUTERIZED ACCOUNTING SEMESTER-II  Please choose the correct answers.  1- __________ is a recurring set of business activities and related data processing operations associated with the manufacturing of products. A. Revenues cycle B. Production cycle C. Expenditure cycle D. Human resources management and payroll cycle 2- What is the obstacle to reengineering efforts? A. Tradition B. Operation C. Maintenance D. Cutting edge 3- What should procedures cover? A. Accuracy B. Error detection and corrections C. Validity D. Numerical Control 4- What is business process reengineering (BPR)? A. It is an approach to systems design in which a simplified working model of a system is developed. B. It is a process that challenges traditional organizational values and cultures associated with underperformance. C. It is hiring an outside company to handle all or part of an organization's data processing activities. D. Both B and C 5- Wh...

  MCQ Questions with detailed solutions of  Accounting System Using Database ################################## 1. In a table “Supplier”, there are fields called “Scode”, “Supplier Name”, “Supplier Address”. …………….. filed should be taken as-  (a Primary key for being unique.  (b) Supplier Address  (c) Supplier  (d) Scode  2. A JPEG or an MP3 file will be stored undo …………… data type.  (a) Binary  (b) Calendar  (c) Image  (d) Music  3. Base gives us …………….. options to start working with database.  (a) One  (b) Two  (c) Three  (d) Four  4. The Table Wizard of Base software which consists of ready made tables divided into ……………. categories.  (a) One  (b) Two  (c) Three  (d) Four  5. Tables like Photographs, Recipes, Plants etc are available under ……………. tables list.  (a) Personal  (b) Business  (c) Samples  (d) Availabl  6. Text[VARCHAR], Text (fix) [CHAR], ...

 Computer Fundamental MCQ Questions Here, we have listed the most important top  computer fundamental MCQ questions with answers for practice. These computer fundamental multiple-choice questions will always ask in the different competitive examinations like IBPS, RRB, Group D, SSC CGL, and many more. These MCQs will help you to gain an understanding of the basic as well as advanced concepts of computer fundamentals. So, prepare whole heartily. List of MCQs based on Fundamentals of Computer 1. A computer system includes (a) Hardware (b) Software (c) Peripheral devices (d) All of these Answer: (d) 2. Analytical Engine, the first fully automatic calculating machine was developed by (a) Charles Babbage (b) Blaise Pascal (c) Leibniz (d) John Von Neumann Answer: (a) 3. Which was the first mechanical calculating device? (a) UNIVAC (b) Abacus (c) PASCALINE (d) Leibniz Calculator Answer: (b), Abacus was the first mechanical calculating device that performs addition and subtraction qui...