ATN ACADEMY

  The scope of   marketing research   is very wide and comprehensive. It includes 1. Product Research Product means the goods and services which are sold to the consumers. It includes consumer products and industrial products. Product research studies the individual product. It studies the making and marketing of the product. It studies the colour, size, shape, quality, packaging, brand name and price of the product. It also deals with product modification, product innovation, product life cycle, etc. The product is modified (changed) as per the needs and wants of the consumers. Therefore, the product will not fail in the market. 2. Consumer Research Consumer is the person who purchases the goods and services. The consumer is the king in the market. Consumer research studies consumer behaviour. It studies the consumers needs, wants, likes, dislikes, attitude, age, sex, income, location; buying motives, etc. This data is used to take decisions about the product, its price,...

  Examples of Effective Customer Feedback Survey Questions A successful business is a customer-centered business. Putting your  customers’ needs  and wants at the heart of everything you do is the key to retaining and growing your customer base.  When customers feel listened to, they are more likely to stick around and recommend your products and services. Therefore,  asking your customers for feedback  is the engine that drives growth within your business.  The most popular  method for gathering customer feedback  is by sending out surveys. But what makes a good one, and what does that look like? Keep reading as we go through all that and more.  What are Customer Feedback Surveys? Customer Feedback Survey Best Practices Examples of Customer Feedback Survey Questions Customer Feedback Survey Examples Conclusion Let’s get started.  What Are Customer Feedback Surveys? Customer feedback surveys are questionnaires that let you collect i...