SYLLABUS-BUSINESS COMMUNICATION

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 व्यावसायिक संचार (Business Communication)


 Syllabus For B.Com Semester I 

of 

Lucknow University, Lucknow

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Unit I: Introduction to Business Communication, Characteristics of Effective Organisational Communication, Basic Forms of Communication, Process of Communication, Principles of Effective Business Communication, 7 C’s.


Unit II: Barriers to Communication, Facilitators to Communication, Effective Listening, Perception & Reality, Role of Opinion,

Attitudes & Beliefs, Mal-functions of communication, Business Communication Etiquettes.


Unit III: Forms of Business Communication, Written Communication, Oral Communication, Non-verbal Communication, Technology of Business Communication, Peculiarities of Communication in Indian Organisations.


Unit IV: Conduct of Meeting – Agenda, Notice, Notes, Minutes, Office Memorandum, Office Orders, Press Release, Business Letter Writing – Need, functions & Kinds, Layout of letter writing, Types of letter writing, Report writing – Problems, Organisation and techniques of writing business correspondence – Letter Writing, inviting tenders and quotations, designing quotations, Placing orders, Sales letters, Claim & Adjustment Letters and Social correspondence. Time management in meetings. Modern communication forms – e-mail, video conferencing, social media communication.


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व्यावसायिक संचार (Business Communication)

 पाठ्यक्रम


व्यावसायिक सम्प्रेषण : एक परिचय (अर्थ, परिभाषा, प्रभावशीलता संगठनात्मक सम्प्रेषण के आवश्यक तत्व, प्रक्रिया, उद्देश्य, महत्व एवं क्षेत्र)


सम्प्रेषण के आधारभूत रूप


प्रभावी व्यावसायिक सम्प्रेषण के सिद्धान्त (सिद्धान्त एवं सात ‘सी’)


सम्प्रेषण की बाधाएं एवं सुधार


प्रभावपूर्ण सुनना


प्रत्यक्षीकरण (धारणा) और वास्तविकता


संचार में राय, अभिवृत्ति (दृष्टिकोण) और विश्वास की भूमिका


गैर संचार रूकावटें एवं व्यावसायिक संचार के शिष्टाचार


व्यावसायिक संचार के प्रकार या रूप (लिखित सम्प्रेषण एवं मौखिक सम्प्रेषण)


अशाब्दिक सम्प्रेषण (समय एवं पार्श्व भाषा)


अशाब्दिक सम्प्रेषण (दैहिक भाषा)


व्यावसायिक सम्प्रेषण की तकनीक


भारतीय संगठन में संचार की विशेषताएं


सभा का संचालन (कार्यसूची, सूचना, लेख, सूक्ष्म)


कार्यालय ज्ञापन एवं प्रेस विज्ञप्ति


लिखित व्यापारिक पत्र


रिपोर्ट लेखन (समस्याएं, लेखन के संगठन एवं तकनीकें)


व्यावसायिक पत्राचार (निविदा, निर्ख के लिए आमन्त्रण पत्र, निर्ख तैयार करना, आदेश पूर्ति)


विक्रय पत्र


दावे और समायोजन-पत्र


सामाजिक पत्राचार


सभाओं में समय प्रबन्धन

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