ATN ACADEMY

  ORGANISATIONAL BEHAVIOUR What Is Organizational Behavior (OB)? Organizational behavior is the academic study of how people interact within groups. The principles of the study of organizational behavior are applied primarily in attempts to make businesses operate more effectively. KEY TAKEAWAYS Organizational behavior is the academic study of how people interact within groups and its principles are applied primarily in attempts to make businesses operate more effectively. The study of organizational behavior includes areas of research dedicated to improving job performance, increasing job satisfaction, promoting innovation, and encouraging leadership and is a foundation of corporate human resources. The Hawthorne Effect, which describes the way test subjects' behavior may change when they know they are being observed, is the best-known study of organizational behavior. Organizational behavior is embedded in human resources such as employee retention, engagement, training, and cult