MCQ on Product Life Cycle Management
MCQ on Product Life Cycle Management 1. In the literature of product life cycle management, the term technological risk refers to a. lost sales related to deferring investments. b. lost sales related to making unprofitable investments. c. losses related to declining market share for companies that are not technological leaders. d. losses related to research and development costs. e. none of these. 2. In the literature of product life cycle management, the term market risk refers to a. lost sales related to deferring investments. b. lost sales related to making unprofitable investments. c. losses related to declining market share for companies that are not technological leaders. d. losses related to research and development costs. e. none of these. 3. Forward pricing refers to pricing products based on the expected product costs during the which stage of the product life cycle? a. startup. b. growth. c. maturity. d. decline. e. abandon. 4. Which of the following is more closely rel...