ATN ACADEMY

  INTERNATIONAL MARKETING RESEARCH 1.   Learning Objectives:   After completing this, module students will be able to:   i.   Understand the meaning and concept of International Marketing Research ii.  Understand the evolution of marketing research iii. Know about the nature and objectives of International Marketing Research and also iv.  Understand the importance of International Marketing Research   2.   Introduction:  The fundamental objective of MNCs is to achieve its goal by satisfying the needs and wants of the consumer from different countries. In this context marketing attains the core position in the international business operations and its activities. The complexity in the marketplace has increased many folds in recent years and related decision making also has got complex. This dynamism of the market affects marketing continuously because of the continuous change in the international business environment. The decision maker is finding it difficult to take decision in today’

WRITING A MARKETING RESEARCH REPORT Learning Outcomes After completing this module, you will be able to: Discuss the main elements of a clear, accurate, and complete research report Explain the purpose of the Executive Summary Outline the elements of an Executi ve Summary Explain what makes a good oral report Discuss how oral reports are different from written reports List the different types of charts and tables that are used in research reports   The Research Report What is the Research Report A research report is an oral or written presentation to management detailing a research project's objectives, methodology, findings, and recommendations. Typically, written reports are more detailed that an oral report, which presenters usually deliver in an hour or an hour-and-a-half. Objectives of the Research ReportT he objective of a research report is to provide a clear, accurate and complete report of the research project. It should help clarify the research issues so management can u