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MANAGERIAL ECONOMICS-  "DEMAND (OR SALES) ESTIMATION AND FORECASTING TECHNIQUES" MEANING AND DEFINITION OF DEMAND OR SALES FORECASTING A forecast is a prediction or estimation of future situation. Forecasts can be both physical as well as financial in nature. The more realistic the forecasts, the more effective decisions can be taken for tomorrow. Demand forcasting is known as sales forecasting also. It means to estimate the sales for a certain future period. Under this technique, efforts are made to estimate the sales of a product or products of an enterprise for a certain future period of time. This forecast may be in terms of quantity as well as value. It has been defined as under: 1 “The company’s sales forecast is the expected level of company’s sales based on a chosen marketing plan and assumed environmental conditions.” – Philip Kotler 2. “Sales forcast is an estimate of sales during a specified future period, which estimate is tried to a proposed marketing plan and wh...

  Use of Social Media for Women Entrepreneurship (With special reference to Bhopal)   Dr. Neel Rai 1 , Dr. Rajeev Sijariya 2 1 Associate Professor, Head- MBA. LNCT, Bhopal 2 Dy. Director, SCRIET ,  CCS Univeristy, Meerut *Corresponding Author E-mail:   neel.rai94@gmail.com , Email- rajeevsijariya@gmail.com   ABSTRACT: The present era is a technical age. Everyday technology is being invented and more technical proved to be very helpful in making human life easier and accessible. Today, through social media, people connect with their friends, family, acquaintances and interact with them as well as share new media information too. It is also used for propaganda and this is used by women in the best way in their entrepreneurs. Keeping this in mind, this research has been studied in the utility of social media in the women entrepreneurs. Using a grounded theory approach to data analysis, the finding shows that social media has an overall positive impact on the lives ...

  search   menu     Journals     Sustainability     Volume 9     Issue 9     10.3390/su9091593   settings Order Article Reprints Open Access Article Does Social Media Use Influence Entrepreneurial Opportunity? A Review of its Moderating Role by  Joo Y. Park  1 , Chang Soo Sung  2,*  and Il Im  1 1 School of Business, Yonsei University, Seoul 120-749, Korea 2 Department of Technology Entrepreneurship (graduate), Dongguk University, Seoul 100-272, Korea * Author to whom correspondence should be addressed. Sustainability   2017 ,  9 (9), 1593;  https://doi.org/10.3390/su9091593 Received: 20 July 2017  /  Revised: 12 August 2017  /  Accepted: 1 September 2017  /  Published: 8 September 2017 (This article belongs to the Special Issue  Sustainability of Economic Growth: Combining Technology, Market and Society ) Download   Browse Figures   Versi...